The Absolute Essentials of Entrepreneurship by Nerys Fuller-Love

Author:Nerys Fuller-Love
Language: eng
Format: epub
Publisher: Taylor and Francis
Published: 2020-01-15T00:00:00+00:00

Check list for the business plan

Is the business viable? Is the business concept sustainable and does it have a competitive advantage?

Would an investor be interested in funding this business? What are the key financial elements?

What is the target market? Is the market need clearly presented and the typical customer identified?

What is the unique selling point (USP)? What is different about this product or service that will appeal to customers?

Does the management team have the skills to run this business efficiently and effectively? What is their track record? Have they got relevant skills and experience?

Are the financial forecasts correct and accurate? Does the business plan show a clear understanding of the financial requirements of the business?

Is this business scalable? Can the concept be replicated elsewhere? Does the business plan show a clear understanding of developing a brand?

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